Design

Graphic design is about solving problems and creating visual answers with imagery and text. I am not talking about art. Art is the presentation of something to create a response for the sake of creating a response. Graphic design is about generating a (hoped for) specific response to benefit someone – a client, an event, etc. Creating that response is the challenge I most enjoy and look forward to every day.

My designs tend to be simple, clean and structured for easy reproduction, scaling and ease of use in a variety of materials. I am always cognizant of how your image is going to be represented by the materials I create – from logos to ads to forms, having a legible and accessible design is essential.